PrepDress was born out of a need for a better way to get ready.

Your new post-shower essential #GRWM

Meet our Founder

I was getting ready for a wedding, living in a ‘renovator’s delight’, with 2 kids under 2. I had to iron my dress, feed the kids, express milk, tan, curl my hair, do my nails and wrap the present. Getting hot in my dressing gown and stressed that my towel kept falling down I looked around the house to try find something to just wrap on to keep me cool, comfy and covered. I found nothing but discovered an idea.

So, I set out to find a ‘wrap’, they must exist, i had worn a wrap before in a day spa so I pounded the pavement, the shops and the internet to only find a poor quality micro fibre one size fits all wrap that didn’t fit. With absolutely no experience in textiles or manufacturing, I started.

Forward to now, where PrepDress is my everyday essential. I step out of the shower and put on my PrepDress- an easy, simple solution for stress-free mornings.  Moisturise, blow-dry, make up or make kids lunches all wrapped up in the comfort of cotton ready to easily whisk off and on with my #OOTD

Celebrating Local Talent

PrepDress proudly collaborates with Australian artists and designers to bring our collections to life. For our 23/24 summer season, we teamed up with Melbourne artist Meg Hodge on a specially curated range of tropical prints — a creative partnership that captured founder Karen’s mission to celebrate local female talent.

Our new brand cards, included with every order, feature artwork by Sydney designer State of Georgia — a sneak peek of a beautiful new collection launching this spring.

We also work closely with Melbourne designer Rebecca McDermott, who contributes across fabric design, branding, and digital, helping shape the PrepDress look and feel from the ground up.

We’re proud to support homegrown creativity and we look forward to working with more local talent for upcoming ranges.

Sustainability at GoodNightee

When starting our new sister brand, sustainability was a non-negotiable. Creating a good garment meant doing things differently — with care, intention, and responsibility.

After two years of research and development across Asia and beyond, my journey led me to Austria — and to TENCEL™ Modal, a fabric made from natural materials sourced from responsibly managed forests. It uses 50% less carbon emissions and water than standard modal.

In Europe, terms like “eco” and “sustainable” are legally protected. While these standards aren’t yet required in Australia, they matter deeply to me. To use the TENCEL™ Modal trademark and refer to the fibres as “sustainably responsible,” I had to provide full documentation of sourcing and production — all reviewed and approved.

I’m not perfect, but I’m committed to being a responsible maker. Always learning, always improving, and doing my best to bring you the best.

Karen x 💋

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